What does UX mean in web design? It means that website is designed to make the interaction between user and product as easy and comfortable as possible.
1.) It helps users achieve their goals
● Look for needed information.
● Inquiry and buy a product.
● Make a booking like flight.
● Watch a specific video
A clear user guidance is the key. With a useful value proposition, you can immediately integrate what you offer with what the customers need.. A well designed navigation menu makes it easy for the visitor to move to your side. Rapid prototyping tool like Mockplus can allow you to quickly create a well-made interface and clear user guidance. And logical links lead him directly to his most probable goal - and thus also to conversion.
2.) Well-written texts also matter
Not only can well-written text deliver your company message to customers in a better way, but also increase the conversion.
3.) User-friendly typography improves your texts
So here we’re getting again back to UX design again when it comes to button design, which is an art itself. There is much to note:
● Shape
● Size
● Color
● Text
● Positioning
● Picture (Yes / No)
A button must attract the attention of visitors, but must not be too distracting. It must contain a clear and comprehensible action request, along with consice text meanwhile. And, of course, it has to fit into the website naturally so that users click on it intuitively.
UX Design also helps the provider
After discussing “what does UX mean in web design?” we can see, user experience design pays off not only for users, but also for vendors. You attract more visitors to your website, increase the conversion rate, and generate more leads for your sales.
Read more:
How to Learn UI Design From Zero-Basis